Thursday, April 28, 2011

Facebook customer login

When your goal is to get new customers, make sure that it is easy for them to engage with you online.
The less work they have to do to book an appointment, the more bookings you get - it's almost a law of nature.

This is why we recently launched an important new feature - simplified customer signup and sign in using Facebook.

Most people have a Facebook account nowadays - apparently 650 million of them, and counting!

With this new feature, when a customer is asked to sign up or sign in during the booking process, instead of going through the whole tedious process of typing in their details, choosing (or remembering) a password, etc...

.... they just click one button!

a new button to speed up bookings

The new 'Sign in with Facebook' button lets your customers sign in with just one click.

The first time they use it, Facebook will ask them if it's ok to share their basic details with Bookeo. Another click to accept, but it won't be necessary again.

And when they return for a new booking, or to purchase a prepaid package, or to buy a gift voucher... it's just one click again. No password to remember.

As an added bonus, when a customer makes a booking using the Facebook sign in, Bookeo will automatically show their profile picture in your calendar and in the customer detail page. And you can even go and visit their Facebook page in one click - time to "friend" them, perhaps?

your customer's profile picture is imported automatically in Bookeo


By clicking on the 'Sign in with Facebook' button your customers will breeze through the booking process. Less work for them, more bookings for you!

Wednesday, April 20, 2011

Viral marketing made easy

All marketing gurus keep telling us that word of mouth is the best form of advertising there is... and it's free!

That is very nice in theory, but how can you actually put it to good use, and entice your customers to tell their friends how much they love your services?
How do you make it super-easy to spread the word?
How do you give your customers an incentive to do it?

We've thought about this problem for a while, and designed a new feature in Bookeo that goes a long way to make viral marketing easy, fun and rewarding!

Now you can ask your customers to share their new appointment/booking with their friends, on Facebook and/or Twitter. It only takes them one click, so it's super easy. Their friends see the post, click on the embedded 'Join me!' link, and they get straight to your site's booking page.

To give an incentive, you can offer a credit to the customer that successfully refers other friends, and even apply a special promotion (ex. 5% discount) to friends that make a booking after a referral.

Not only it is extremely easy for your customers to spread the word, but with a little incentive you can give them a very good reason to do it! And since all the credits / promotions are applied only if a referred friend makes an actual booking, you never lose money!

Now, if only all forms of advertising were that simple...

How does it work?

the customer is invited to share the booking with their friends


with just two clicks, Bookeo posts a message on the user's Facebook wall
(or Twitter)


a friend clicks on the 'Join me' link, and makes a new booking.
An optional promotion is applied


when the friend completes the booking (new customer!),
an optional credit is given to the original customer, who can use it in the future


How do you get started?
Simply click on Marketing/Viral marketing in your Bookeo account, and enable the feature!

Tuesday, April 12, 2011

New! Bookeo Facebook app

We're pleased to announce the availability of the new Bookeo App for Facebook.
Now you can add a 'Book now' link directly in your Facebook page, and your customers can book without leaving your Facebook page. Make life easier for your customers, and they'll come more often!

How does it work?

  1. click on this link: add Bookeo to my Facebook page
  2. once you confirm, a new 'Book now' link appears in your page's left menu. Click on it and sign in to Bookeo
Easy!

What does it look like?
... it's just... Bookeo in Facebook clothes! here's a screenshot.


So if you're a keen Facebooker and are promoting your business online, add the Bookeo App today! And please leave a comment/review on our app page, to let us (and others) know!




Friday, April 8, 2011

German support

We're pleased to announce that Bookeo now supports German (or, better, Deutsch) natively, both for the customer booking interface and the administration console.

As usual, customers can choose what language they want to use when booking, or keep the default language that you set. Other languages already supported are Spanish, French and Italian.

According to Wikipedia, there are 120 million native German speakers, mostly in Europe but also in other countries due to the German diaspora. Who would have thought!

Friday, April 1, 2011

New products announced: Bookeo Tours and Bookeo Classes

We're very happy to announce the launch of two new products: Bookeo Tours and Bookeo Classes.

Based on the same engine used by Bookeo Appointments, these products are tailored to specific markets, and offer specific new functionalities for these markets.

Bookeo Tours
Bookeo Tours is the ultimate system to manage schedule and bookings for companies that offer tours and activities. Your customers can book tours directly from your web site, viewing real-time availability and paying securely using PayPal or credit card. You can easily add pictures and videos that will be presented in an elegant photo gallery - a must for any tour company!



As manager, you enjoy a user-friendly and intuitive user interface, where you can add bookings in one click, view real-time price calculations based on passengers, options, dates... You can also manage the schedule of all your tours, manage the rostering of drivers, guides, vehicles...

Bookeo Tours lets you offer personal guided tours, bike rentals by the hour, etc...

And you can enjoy all the advanced marketing tools already known to Bookeo customers: promotions, Groupon/LivingSocial integration, gift vouchers, memberships, prepaid packages, and so on.

And unlike what is the norm for the industry, Bookeo Tours is available with a fixed monthly price, and no commissions!

Bookeo Tours is ideal for companies like bus tours, boat tours, helicopter tours, skydiving, rafting, whale watching, kayaking, scuba diving, surfing adventures and many others.

For more details, see Bookeo Tours - Online bookings for tours and activities.

Bookeo Classes
Bookeo Classes is an advanced booking and scheduling system for schools and teachers that offer group classes, individual lessons or entire courses.

Your customers can view all your offerings and availability in real time, view courses details and pictures, teachers' credentials, and book and pay securely on your web site.



Very importantly for many schools is the ability to offer to your customers recurring memberships, prepaid packages, and an entire private area where each customer can manage his profile, credits, memberships and bookings with you.

The ability to define and offer courses is completely new and specific to this product - you can define courses of multiple lessons (ex. Spring term), with total scheduling flexibility, different teachers per lesson, lesson notes, and so on.

Bookeo Classes is ideal for yoga centres, dance schools, language schools, cooking courses, music schools, art classes, computer courses, adult education, training programs and many others.

For more details, see Bookeo Classes - Online bookings for classes and courses.